8 Facts That Will Completely Alter Your Perspective on Influencers
Being an influencer or an online star is a whole new career shift but one that many are making as we enter 2020. We gathered some interesting facts about influencers across the web. We hope some will suprise you and teach you about this growing industry.
1) YouTubers make millions of dollars a year.
According to the source Wondershare, these are examples of the richest YouTubers earnings as of 2019:
Daniel Middleton – $16.5 million / 21million subscribers.
Dude Perfect - $14 million /43 million subscribers
Mark Edward Fischbach – $12.5 million/ 23 million subscribers
Logan Paul - $12.5 million / 19 million subscribers
Felix Kjelberg (PewDiePie) - $12.5 million / 96 million subscribers
2) 6 out of 10 teenagers would rather follow Influencers advice than well-known celebrities.
Following an influencer is way more personal than following a celebrity. And that tends to have an effect on followers. Usually an influencers engagement is 3 times stronger than the average celebrity.
3) The influencer industry is estimated to be worth $10 billion dollars in 2020.
In 2017 the industry was only estimated at $2 billion dollars. Now the industry has witnessed exponential growth and by the end of 2020 its supposed to reach an impressive $10 billion dollars!
4) 40% of twitter users bought product based on a tweet.
This one is surprising. On twitter, Influencers have gained a lot of trust with their followers and can influencer followers to buy a product based of a tweet.
5) There are 4 types of influencer categories:
(Save this one for future reference)
Celebrity (Mega) Influencers – Celebrities from various fields who have a more than a million followers.
The following are people who gained fame from social media.
Macro Influencers – A following of 100,000 – 1,000,000
Micro Influencers – A following of 1,000 – 100,000
Nano Influencers – Someone with less than a 1,000 followers.
6) The brand Lord And Taylor made 50 social media Influencers wear and promote the same dress, which eventually sold out.
This has since become a trend where brands and influencers themselves experiment more with this strategy of promotion. Check out our articles of influencers rocking the same items.
Meet the Influencer Behind the Jeans That Have Taken Over Instagram
The Puffy Coats Taking Instagram by Storm
Away We Go! This Is The Suitcase That Every Influencer Owns
7) Instagram Stories has become one of the most important tool for Influencer marketing.
By January 2017 there was around 150 million stories being uploaded daily to Instagram. As of 2019, the number has risen to 500 million stories, making Stories one of most popular features on the platform. This feature allows more creative freedom than a regular Instagram post which is why it is so frequently used.
8) More than 80% of Instagram Influencers are women.
